This is my project for the Google UX Certificate, where I designed an inclusive website for a Space Museum. The goal was to create a user-friendly, barrier-free website that caters to everyone, including individuals with visual, auditory, and physical disabilities.
According to WHO data, more than one billion people worldwide live with disabilities, representing about 15% of the global population. This highlights the importance of considering the needs of this group in the design process. That's why I focused on using tools and solutions that ensure full access to content for individuals with various limitations.
Goal
My main objective was to ensure that the website is accessible to all, improving usability and enhancing visitor engagement. Ultimately, this should lead to increased ticket sales and a positive user experience for all visitors.
Colors and Contrast: I incorporated carefully selected color schemes with high contrast. I also included a customizable screen mode, specifically designed for visually impaired users, featuring a black background with yellow and white text for optimal readability.
Typography: I used the Atkinson Hyperlegible font as the primary typeface, which was developed by the Braille Institute to improve legibility for low-vision readers. I also used Montserrat as a secondary font to further enhance readability.
Wheelchair Accessibility: The website includes information about the museum's accessibility for wheelchair users, ensuring they have all the details they need for a smooth visit.
Text-to-Speech Functionality: Another key accessibility feature is the ability to listen to text being read aloud. Each text block has a button beneath it that, when clicked, triggers audio playback, enhancing accessibility for users with visual impairments or reading difficulties.
Customizable screen mode
Visually impaired
Wheelchair users
The content on the site features space-related terms and a friendly tone to create a more engaging experience. This connection with the theme helps users feel more familiar with the site, increasing the likelihood of purchasing a ticket and visiting the museum.
I added a multimedia layer to the exhibition pages, using a dual-layer design: one with a background image and another with text. This scrolling experience adds a unique touch that enhances the overall site experience, making it more memorable and visually appealing.
Takeaways
Working on the Space Museum website taught me the importance of designing with accessibility and inclusivity in mind. I had to dive deep into research, not only on accessibility features but also on how to attract and convert visitors into paying customers. This involved exploring tools like text-to-speech, high contrast modes, and accessible fonts, ensuring that the website is comfortable and easy to use for everyone, regardless of their abilities.
At the same time, I focused on optimizing the user journey to encourage ticket purchases by implementing clear navigation, engaging copy, and strategic design elements. What I realized is that accessibility and aesthetics don’t have to compete — they can complement each other beautifully.
The biggest lesson I’ve taken from this project is that great design isn’t just about looking good; it’s about truly understanding user needs and continuously improving based on feedback and testing. It’s about creating an experience that’s not only visually appealing but also functional and inclusive for everyone.